Massage may help reduce swelling or discomfort, but will not make varicose veins go away.
However, there are better and safer ways to treat varicose veins, especially when they're causing symptoms.
Varicose veins may be associated with a clot formation in their lumen. Massaging it can cause dislodgement and displacement of the clot. The clot may travel to Deep veins to cause deep vein thrombosis or pulmonary embolism which is a dreaded situation.